Tuesday, May 5, 2020

Part B exam

In relation to the media area you have studied, discuss the ways audience consumption has changed over time.

    Not until the past few years, movie watching has been the same and would have only one way for people to watch the movie they want to watch, in a theatre. Now, the world has introduced us to the internet and several different platforms where people can watch the movie they want to see. People have always liked to view their content in other ways too.  Audience’s consumption has changed much over time and four case studies will prove that.
    Jurassic World is one of the earlier case studies of a movie about dinosaurs. Jurassic World was a movie that was getting shown in theatres, just as people were getting introduced to home watching movies with examples like Netflix and Hulu. At the time of 2015, Universal Studios was trying out some of the distribution strategies. The Theatre was the main area people would go to view this movie with over 4000 movie theatres showing it at the time of release. There was much advertising for this movie with three different posters, four main trailers, and a website that was unique. People seeing these advertisements would either want to see the movie or will be drawn in by the ads and want to know what it is about. The movie team also did an interesting thing where they put out an egg hunt on the internet, trying to boost the fan community. The movie team worked hard to get Jurassic Park films all over television networks in order to create hype for the new one.The movie created over 1 billion dollars and it is safe to say that consumers were delighted to see so many different forms of content from this movie franchise.
    The next case study is on Guardians of the Galaxy Vol.2, which is a space superhero movie. The year 2017 was even more into the present day where everyone is used to getting more than just a movie. Starting strong, Walt Disney Studios made Guardians of the Galaxy Vol.2 cross promote with many different partners, like action figures, chip bags, and legos. Members of the cast were on talk shows. There was a board game in which Hasbro owned and not Disney. The movie team put out an album for people to listen to the songs that were in the movie. Merchandise was put out for consumers. A commercial was put out during the Superbowl. Three months after the release of the movies, it was put out on disk. The movie team made it very accessible through different streaming platforms and was cheap for people to purchase. The movie made around $860,000,000 and made less than Jurassic World. The reason that it might be is because that it was made in a time where people expect more from the companies than just a movie or could be that people would rather see it at home where it would be cheaper. 
    UglyDolls is the next case study where it is based on an ugly doll world. This movie had lots of posters and three trailers. There were also lots of commercials along with it. A promotional video was shown, introducing all the characters. People have stated that the campaign isn’t great and there wasn’t a great message. People claimed that the trailers were selling this big musical adventure and were questioning if there was even a script. The movie was not good, it was what people called a flop. Consumers did not want to watch this movie because people have standards and reviewers rated it low so people didn’t want to see it. The worst part is that the ugly dolls took 20 years to get going and just for it to have no one wanting to watch it shows that people have standards. A reason it may have not sold well is because they didn’t have a good story or it didn’t have many different ways for people to get more of the ugly doll franchise because it already had the ugly doll toys before the movie even came out, it was like the movie was an add on to the toys.
    The consumer present day is very different from the consumer back then. Now, the consumer needs more than just the movie so they can see more of the world they have just discovered, they can’t just be given a taste of what the creator of the movie had in mind. The audience is smart, they won’t just watch a movie if it is about anything, they need it to be good. The less and less profit as we go further to the present, might show us that the streaming services are cheaper and people prefer that than going to a movie theatre or people may want movie companies to go further than they had ever gone before. The consumer needs access to the movie world more than just at the theatre, that is why they use streaming platforms now. That was how consumers changed over time.

Friday, April 24, 2020

Practice exam

Watching the short extract from the film 24, I feel the author was trying to convey that a theme here would be how hard it would be to get your way with a lack of power. What happens is that a woman is in an interrogation room and a man needs to get information out of her. He cannot due to the fact he can’t get it by physical means and he is running out of options. He physically pushes her and is then guided out of the room and off the case.
In the first scene, we see that a man walks into the room and hands over the files why at the same time we see a team watching this happen. A low angle up at the man toward the direction of the girl, makes it feel like the man has lots of power. The acting of the girl where she has no reaction to the man staring down on her makes it feel like the girl is not feared by the man knowing that he won’t be able to do anything. The acting of the man when he looks at the camera shows that he wants to do something that he isn’t allowed to do but can’t because he knows he is being watched. The ambient sound when the two are looking at each other feels tense like the man could do stuff if he wasn’t so restricted. The prop of the files shows that he has information on her but knows there is more by the way he drops it in front of her like that. The lighting throughout the scene is dark and this makes a foreshadow feel that something bad might happen.
In the second scene,The girl looks at the clock and says she needs to go but the guy won’t let her and is trying to get who is her contact while flipping the table and screaming at her. The over the shoulder shot where the guy is talking with the girl’s shoulder makes it feel like the guy is smaller compared to the girl showing the power difference. The dialogue with the girl and the guy where they are talking about letting her leave sounds like she is not in fear by the guy and is impatient by the bomb, and not by the guy's power which shows he has a lack of. The acting from the guy where he screams at the girl shows that he is very impatient and is showing off what he can do to her by flipping the table shows that he has power. The Acting from the girl where she isn’t scared of the guy when he screams tells the audience that either she isn’t scared or she knows that she cannot be harmed by him and therefore shows he is weaker.
In the last scene in the extract, the girl admits she knows that she won’t be physically hurt by him and then the guy proves her wrong by taking her and pushing her against the wall. He is sent out of the room and won’t be allowed to work on the case anymore. The split screen where the guy is choking the girl and the other detectives are running over to stop him shows that the girl was right about the no power and there is a sense of hopelessness toward the guy. The fade to black at the end of the extract makes the audience think that it didn’t end well for the guy. The acting from the girl in the end, after the guy left, showed the audience that she was breathing hard and was in shock after but, she still didn’t give any information and the guy was sent out. 

These examples show that my perception of the author's theme is true,it would be hard to get your way with a lack of power. The camera angles, acting, lighting and more all show this to be true. There are way more examples I didn’t cover in this essay and all of them would further prove that the theme was correct.



Sunday, March 15, 2020

re-shoots for the final

While editing, we found some problems. I saw that we need more shots that we forgot to film. We need it to make the film make more sense. We also found out that school was being canceled all next week. I said we should all meet up over this break that was happening. We scheduled for Wednesday. Everyone agreed that it was a good day to meet up. I said that it would be better for us all to meet up instead of editing individually. Then we can use all of our ideas together. We will make sure when we meet up, we won't get sick. There is a virus going around that is world wide. It is getting everyone sick and to be safe we have some ideas. We won't touch anything on the way that we don't know if it has the virus. We will be careful not to be near anyone that is sick. When we do meet up, we will mostly edit. We will film like one or two shots however so we can add that. We will add them in and probably cut other clips. I said we can do it at my house. It will be best for us because we can film the shot at the same location and not have to move. This is the shot we will re-shoot.

Thursday, March 12, 2020

Editing the final

As I have said last time, we finished our filming. We had some reshoots and more film to work with. What we did was dump all of this and put it in the editing software. We are using pinnacle studios. We have used this before and it has worked. We used it for our commercial and music video and both looked pretty good. We saw some transitions that we liked and added them. Our video was very long and over the limit. I trimmed each clip to where we wanted it to be originally, but it was still too long. I cut a clip of it out that we didn’t really need. Without it, we still had a comprehensive video and it was just under the maximum length. In some areas, we had to raise the volume so everyone could hear properly. This was difficult figuring out but it ended up working. I was the one to lay out the videos in the right order. I also was the one to make sure that it was the final cut and not a mistake. We have not added our titles yet but we will add them soon. I have the video at home and can do everything online. I say this just in case that a nasty bug that is going around doesn’t postpone our plans. We are doing the rest of our editing next week. This is a picture of one of the shots we had to retake many times.

Monday, March 9, 2020

Finishing filming for final

We finished all of our filming a week ago. I played one of the main characters. We changed this role to me after we realized that I was a better actor. We had to redo some shots due to this but in the end it worked more. I acted pretty nice and people saw that me and Trent had different perspectives. It could have easily have been too similar but we stayed different. We had a car this time which meant we could finish the film. We filmed some at the park near my house. I gave the killer a screwdriver as a weapon. It made it feel more realistic. We saw a pretty cool stick that looked pretty dangerous we used that instead. We had our friend drive us around. I called him and asked because none of us in the group had a car or a license. He was a safe driver and he didn’t do anything bad. He was also in the AICE media class as well as us. I gave everyone drinks too. After they all were empty, we used them as props. We are editing this week. We will add titles and cool transitions. This is a picture of one of our shots we filmed.

Thursday, March 5, 2020

Peer review

Today in class, we did a peer review on our final project/video.

Before the peer review, our group filmed, re shot, and edited. The video that we produced was not the final product, however. We plan on making more changes editing wise, as well as adding more titles to the film. I do not think a re shoot is needed.

The group that we graded had a great film. It was about a girl that wakes up in a simulation. She comes home and passes out, and then it switches to her in a training ground. The group was able to fill almost all of the criteria. I hope that our group can learn some things from the group that we peer reviewed, and implement it into our own film.

As well as peer reviewing another group, we had our video peer reviewed. Most of the comments were positive, but some were not. I have learned what we need to change and put into our film. One of the things being titles. Things such as "edited by" and "filmed by" were missing in our film. Our group will definitely be able to put these things into our film by the time it is due.

I am glad we had the ability to experience peer reviewing. It has helped me see what our group is doing good in, and what we are lacking in. I plan on going home and changing the video transitions. I will also add the title slides, and some eerie music.


Wednesday, February 26, 2020

Filming Blog: Preparing to Film the Rest

Last time we filmed we didn't finish. We didn't have enough time and our driver couldn't show up. We did film some openings and dialogue. I decided we will film Friday. I have asked everyone In the group so far and everyone said yes. We may have to shoot Saturday night instead. I have asked everyone except the driver, who isn't our group. I have many friends however, that can dry by themselves with their driver's license. So, if One of the drivers can't come we can get someone else. If no one can drive for us, then we will film on Saturday night and it won't be a big deal. We have all of our props ready to go. I have my house set up. I got the camera for filming ready. I bought some energy drinks for us too. We are filming at night so if we get tired I have these to pick us up. I have swimming in the morning on Saturday so the drinks will be helpful. We will use the same clothes as last time for continuity. Make everyone bring the same things. Make sure that the time of day isn’t out of order. This will be my teammate.


Monday, February 24, 2020

Filming Blog: The Start

We all got together and Filmed. I used my house because it was the best place for our shots. We did the first few shots for the opening. We filmed Friday night. I used my phone for filming because it did better than the cameras we had. I didn't act. I mainly came up with the actor's moves and reactions. I may act next week however, because we didn't get to the killer part yet. I t old the camera man to start with filming a close up on the window. Then the camera would slowly zoom out to reveal what the main characters were missing. I said to shoot like still close ups on things so we could have titles on stuff. One of the door and on ground. I made everyone restart when i saw the dialogue not being told properly. We didn't have a car to use yet however. We had to wait for another friend of ours came and drove us around. He has a license. So I decided we should wait to film the rest. We still have next week so it will be fine. We can also look over some stuff that we can re-shoot. This is the camera we filmed with.

Thursday, February 20, 2020

Filming blog: Preparations

This weekend is when we will record most of our stuff.  Today however, my team and I discussed the logistics of where and how we will film. We confirmed that we will film at my house. I said we didn't have to check out a camera. We could just use the camera on our phones because most of our phones are better than the cameras the teacher offers. We chose my house because I have a cemetery not too far from it. I decided that we could use that as a safer solution than driving further. I was describing what my house looked like and showed a few pictures to the team. We all discussed camera angles and movements. We also talked about positioning for actors. We came up with the idea to not show outside the window while driving. Some shots we won't actually be driving. We would be pretending to instead of being distracted while driving. This was the safer solution. I also grabbed some stuff around the house for props. Some for the imaginary party that is upstairs. Some for the car ride. Some also for the cemetery. We didn't do any filming yet but we will over the weekend. This was our last week of chilling before really grinding this project.


Thursday, February 13, 2020

Planning Blog: Storyboard



This is the Last of our planning blogs. The storyboard was probably the hardest to do but also the most fun. We start off with two people at a party and one doesn't seem well. The other is irritated at the ill one because they have to go home because of him. They sort it out and learn they have a history with each other. The uber arrives and they hop in. They uber driver is quite and seems sketchy. They go to the cemetery when the car supposedly ran out of gas. That's when the uber driver tricks one of the people by hitting them in the head with a shovel. The other finally recognizes the uber driver and that is where it ends.

Monday, February 10, 2020

Planning Blog: Title design



Title designs may not seem like the most important factor of a film, however they are probably one of the most important parts of the film. If written and edited right, they can really set the standard for your film from the very beginning. Having a boring and poorly edited title design/designs will make the expectations of the rest of your film very low and will discourage the viewers from watching more. The most important parts of media are satisfying your viewers, which will in turn make money for you and your industry. That is why the title designs are such an important factor. We will have a multitude of different types of title design, while also following the order of titles. Our film will consist of middle screen titles. This will mainly just be the actual title of our film. We will add effects to this to make it less boring and more engaging. We will also have foreground titles which relate with the theme of the film. Finally we will implement titles that are blended in the background. These are meant to be the "less important" titles that the viewers are supposed to try to catch. These will help engage the audience as well.

Planning blog: Location, Participants, Health, Schedule



This film will require all of our group members. We will have three actors, one person filming, and another to do the editing. In order to organize and plan this out, we needed to write it down and make sure all of our team mates were aware of the plan. Location is one of the most important factors of our film. The location will decide where we will film, as well as determine the setting and mood of the film. The participants are the people that will help in the production of our film. This includes actors, the director, and the editor. Health is also an important part of the production of our film. Making safety precautions ensures that our team will always be safe, which is very important, and makes sure that the filming location is safe to film at. Finally, the schedule will keep our group organized and help get our film finished in a timely manner.

Thursday, February 6, 2020

Planning Blog: Sound Script

for our sound script, we wrote down all of our noises that we will use for our movie. thankfully, the noises are all during the scene while we film, so we do not have to add any noises post editing process. any transitions that we would have to use thankfully only would be jump cuts, further lowering the time it would take to edit.  All in all, we will have a very brief and quick editing process so we can focus on filming and making our acting the best it can be. the sounds take very little meaning in this film portion, but it is made up for by the acting. the majority of our film is focused on the angles of the camera and how the characters react to the crazy situation that both of these lovable scamps get into. the driver is silent for most of the film but this adds to his mysterious aura. Tyler and steive obviously have a past history and the dialogue shows as much.The dialogue will help bring suspense and confusion. We will also add diegetic sound like wind breezing by to create more suspense, because that is the most important element in a thriller.

Planning Blog:Shooting Script

This script describes everything that will be in our final project not including the dialogue and sound. Our shooting script consists of 11 different and unique scenes, each scene having a variety of different camera angles, and lighting effects. This is especially important in our film because our film is a thriller/horror film. One of the most important elements of a thriller is its use of mystery and suspense. The different camera angles will help build suspense. For example, the over-the-shoulder shots will build suspense by concealing the killers identity. The lighting effects will also build suspense. Low key lighting will also help conceal the killers identity, showing him only as a silhouette. This will build tension which should make the viewer scared and tense. This will be backed up by eerie sound effects and dialogue to create even more suspense.

Friday, January 31, 2020

“The Game” title research

Here is an opening sequence from the movie "The Game" (1997) that I found on https://www.artofthetitle.com/title/the-game/ . It is a mystery/drama film.
1. Only 4 titles are displayed during this opening sequence. There are no actors, directors, or any person's name in the introduction. This is because the director states that he doesn't believe in decorative titles.
2. Images that are prioritized are a man that is wearing a white suit, and young children, and more specifically, a young boy, who we can assume to be the protagonist.
3. These images give a sense of nostalgia as well as a feeling of discomfort and uneasiness due to the effects on the film.
4. The genre is reinforced through this because of the puzzle pieces at the very beginning for the 4 titles, which represent a mystery that needs to be solved. The other thing is that we don't know about anyone or anything yet, or why those people are gathered, so that's also very mysterious.
5. It establishes an enigma because we don't know these characters at all, and then at the very end, it cuts to what seems like present day, and he has just splashed his face with water, so we can assume he is having some sort of flashback or dream. It makes as want to know about this character.
6. Some strategies the intro uses is to keep mysterious to not give too much away to the audience, and the use of music to make it even more mysterious.
7. A very cool effect is used  in this opening sequence. They edited the film to make it look like very old footage. It makes it very mysterious. They also used kind of a graphic match in that at the end, they were showing a little boy, and then they quickly cut to a man who is now in present day, and it allows to assume he is the boy.

"Law of Attraction" title research

How many titles are displayed during the opening sequences to the film?
17
What images are prioritized in the opening sequence?
images of a city scape and letters fading in and out in a stylish manner.
What connotations do the images carry?
these images show the viewer that the movie will have to do majorly with the city and that the main character is a female due to the voice over
How is genre  reinforced through symbolic and technical codes from the outset?
the light and fluffy music and bright colors give the viewer an impression of romance. this is solidified through the main characters voice over
How does the film establish an enigma from the outset?
the film leaves major plot points in mystery, like the main love interest and the characters face to hopefully keep the viewer guessing and wanting more, profiting.
What strategies are used to ensure the film appeals to its target audience?
most viewers of a romance movie are not expecting a hard rock song over blood red visuals, so light colors and soft music are perfect for most everyone wanting a lighthearted romance.
How has technology been used effectively?
2d animation was used to captivate and smoothly transition title cards

Part B exam

In relation to the media area you have studied, discuss the ways audience consumption has changed over time.     Not until the past few ...