Part B exam

In relation to the media area you have studied, discuss the ways audience consumption has changed over time.

    Not until the past few years, movie watching has been the same and would have only one way for people to watch the movie they want to watch, in a theatre. Now, the world has introduced us to the internet and several different platforms where people can watch the movie they want to see. People have always liked to view their content in other ways too.  Audience’s consumption has changed much over time and four case studies will prove that.

    Jurassic World is one of the earlier case studies of a movie about dinosaurs. Jurassic World was a movie that was getting shown in theatres, just as people were getting introduced to home watching movies with examples like Netflix and Hulu. At the time of 2015, Universal Studios was trying out some of the distribution strategies. The Theatre was the main area people would go to view this movie with over 4000 movie theatres showing it at the time of release. There was much advertising for this movie with three different posters, four main trailers, and a website that was unique. People seeing these advertisements would either want to see the movie or will be drawn in by the ads and want to know what it is about. The movie team also did an interesting thing where they put out an egg hunt on the internet, trying to boost the fan community. The movie team worked hard to get Jurassic Park films all over television networks in order to create hype for the new one.The movie created over 1 billion dollars and it is safe to say that consumers were delighted to see so many different forms of content from this movie franchise.

    The next case study is on Guardians of the Galaxy Vol.2, which is a space superhero movie. The year 2017 was even more into the present day where everyone is used to getting more than just a movie. Starting strong, Walt Disney Studios made Guardians of the Galaxy Vol.2 cross promote with many different partners, like action figures, chip bags, and legos. Members of the cast were on talk shows. There was a board game in which Hasbro owned and not Disney. The movie team put out an album for people to listen to the songs that were in the movie. Merchandise was put out for consumers. A commercial was put out during the Superbowl. Three months after the release of the movies, it was put out on disk. The movie team made it very accessible through different streaming platforms and was cheap for people to purchase. The movie made around $860,000,000 and made less than Jurassic World. The reason that it might be is because that it was made in a time where people expect more from the companies than just a movie or could be that people would rather see it at home where it would be cheaper. 

    UglyDolls is the next case study where it is based on an ugly doll world. This movie had lots of posters and three trailers. There were also lots of commercials along with it. A promotional video was shown, introducing all the characters. People have stated that the campaign isn’t great and there wasn’t a great message. People claimed that the trailers were selling this big musical adventure and were questioning if there was even a script. The movie was not good, it was what people called a flop. Consumers did not want to watch this movie because people have standards and reviewers rated it low so people didn’t want to see it. The worst part is that the ugly dolls took 20 years to get going and just for it to have no one wanting to watch it shows that people have standards. A reason it may have not sold well is because they didn’t have a good story or it didn’t have many different ways for people to get more of the ugly doll franchise because it already had the ugly doll toys before the movie even came out, it was like the movie was an add on to the toys.

    The consumer present day is very different from the consumer back then. Now, the consumer needs more than just the movie so they can see more of the world they have just discovered, they can’t just be given a taste of what the creator of the movie had in mind. The audience is smart, they won’t just watch a movie if it is about anything, they need it to be good. The less and less profit as we go further to the present, might show us that the streaming services are cheaper and people prefer that than going to a movie theatre or people may want movie companies to go further than they had ever gone before. The consumer needs access to the movie world more than just at the theatre, that is why they use streaming platforms now. That was how consumers changed over time.

Practice exam

Watching the short extract from the film 24, I feel the author was trying to convey that a theme here would be how hard it would be to get your way with a lack of power. What happens is that a woman is in an interrogation room and a man needs to get information out of her. He cannot due to the fact he can’t get it by physical means and he is running out of options. He physically pushes her and is then guided out of the room and off the case.

In the first scene, we see that a man walks into the room and hands over the files why at the same time we see a team watching this happen. A low angle up at the man toward the direction of the girl, makes it feel like the man has lots of power. The acting of the girl where she has no reaction to the man staring down on her makes it feel like the girl is not feared by the man knowing that he won’t be able to do anything. The acting of the man when he looks at the camera shows that he wants to do something that he isn’t allowed to do but can’t because he knows he is being watched. The ambient sound when the two are looking at each other feels tense like the man could do stuff if he wasn’t so restricted. The prop of the files shows that he has information on her but knows there is more by the way he drops it in front of her like that. The lighting throughout the scene is dark and this makes a foreshadow feel that something bad might happen.

In the second scene,The girl looks at the clock and says she needs to go but the guy won’t let her and is trying to get who is her contact while flipping the table and screaming at her. The over the shoulder shot where the guy is talking with the girl’s shoulder makes it feel like the guy is smaller compared to the girl showing the power difference. The dialogue with the girl and the guy where they are talking about letting her leave sounds like she is not in fear by the guy and is impatient by the bomb, and not by the guy's power which shows he has a lack of. The acting from the guy where he screams at the girl shows that he is very impatient and is showing off what he can do to her by flipping the table shows that he has power. The Acting from the girl where she isn’t scared of the guy when he screams tells the audience that either she isn’t scared or she knows that she cannot be harmed by him and therefore shows he is weaker.

In the last scene in the extract, the girl admits she knows that she won’t be physically hurt by him and then the guy proves her wrong by taking her and pushing her against the wall. He is sent out of the room and won’t be allowed to work on the case anymore. The split screen where the guy is choking the girl and the other detectives are running over to stop him shows that the girl was right about the no power and there is a sense of hopelessness toward the guy. The fade to black at the end of the extract makes the audience think that it didn’t end well for the guy. The acting from the girl in the end, after the guy left, showed the audience that she was breathing hard and was in shock after but, she still didn’t give any information and the guy was sent out. 

These examples show that my perception of the author's theme is true,it would be hard to get your way with a lack of power. The camera angles, acting, lighting and more all show this to be true. There are way more examples I didn’t cover in this essay and all of them would further prove that the theme was correct.

CCR

https://youtu.be/2cH88qmgUxw

https://youtu.be/aLViLRptrjw

https://youtu.be/uRk_pPfzi6o

https://youtu.be/hgiSxPhNG6U

This was my CCR for my Final film

Final video

My final video for this class.

Music Video

My second video made.

Commercial video

This was my first video I had to make for my class.

re-shoots for the final

While editing, we found some problems. I saw that we need more shots that we forgot to film. We need it to make the film make more sense. We also found out that school was being canceled all next week. I said we should all meet up over this break that was happening. We scheduled for Wednesday. Everyone agreed that it was a good day to meet up. I said that it would be better for us all to meet up instead of editing individually. Then we can use all of our ideas together. We will make sure when we meet up, we won't get sick. There is a virus going around that is world wide. It is getting everyone sick and to be safe we have some ideas. We won't touch anything on the way that we don't know if it has the virus. We will be careful not to be near anyone that is sick. When we do meet up, we will mostly edit. We will film like one or two shots however so we can add that. We will add them in and probably cut other clips. I said we can do it at my house. It will be best for us because we can film the shot at the same location and not have to move. This is the shot we will re-shoot.